volkswagen JETTA TDI
CLEAN DIESEL LAUNCH
PROBLEM: At the time, people associated “clean” cars with boring cars. We’re looking at you Prius.
SOLUTION: We created the first-ever clean stock car racing series comprised solely of VW Jetta TDIs. 8 races. 36 drivers. 1 documentary.
When you’ve got work under control, your mind wanders…
Agency: Huge CD: Hemant Jain ACD: Andrew Tobin Writers: Steve Stenholdt & Joe Bianco AD: Meg Smart