CULTURAL INSIGHT
with the introduction of the Jetta tdi clean diesel, people no longer had to sacrifice performance to drive a environmentally-friendly car. (the prius)
Is that in 4:3? How old are you? Yes, I’m old enough to have shot films in 4:3. But this is the most ambitious thing I’ve ever been a part of and the idea still holds up.
This was from 2008, when VW first launched the Jetta TDI clean diesel. Rather than doing ads about it, we created a certified race circuit for young drivers looking to get into professional racing. The videos above are “teasers” that took over all of the commercial breaks during an entire episode of SportsCenter (back when people watched it). Eventually, we madce a documentary about the drivers and all 8 races that aired on the Speed Channel titled “Racing Under Green”.
Agency: CP+B CD: Andrew Keller Writer: Bill Roden Art Directors: Ken Slater, Kat Street