CULTURAL INSIGHT:

Erectile dysfunction affects a lot more men than you’d think. INSTEAD OF THE COMMON CLINICAL APPROACH, LET’S MAKE IT FEEL MORE HUMAN.

In films, we took on the goofy, pharma ad tropes head-on.

Most guys don’t want to admit to having E.D. so we targeted men’s “friends.”

Public transit train interior with advertisements for a medication called Roman on the walls and ceiling. The ads promote Roman for erectile dysfunction, featuring a hand holding a blue packet and text about the medication's benefits and an online service.

We did an NYC subway takeover, OOH, and direct mail for their “friends” too.

Urban billboard at night displaying a quote about solving E.D. with the word 'ROMAN' and website 'GETROMAN.COM'; a person holding a packet of Roman E.D. medication on the bottom right of the billboard.

Agency: Circus Maximus CD/Writer: Ryan Kutscher