Columbia Crest appears to be just a cheap, large scale production wine. The truth is it's a great tasting, award winning and carefully crafted wine. We wanted to show just how much effort goes into making Columbia Crest by creating a crowdsourced Cabernet. We literally give our fans a plot of land to do with what they want, collectively. It's a great way to let consumers feel like they are expert wine makers while showing them just how much care and effort goes into a bottle of Columbia Crest.
* Note, I did this as a freelance project and was only responsible for the concept, not the production.